Why Heirloom?

La La’s Heirloom Produce, L.L.C. meets the discerning consumer’s demand for the hard to find, exceptionally flavorful fruits and vegetables of yesteryear. Our produce features old-world varieties of apples, peaches, berries, tomatoes, and potatoes grown using the best organic farming methods that reflect our commitment to preserving the earth and living in harmony with nature. In an effort to preserve the rare and unusual varieties of the past, La La’s delivers fresh and complexly flavored produce not found in supermarkets. We offer a small peek into a vast world of treasured sweets long forgotten and provide a rediscovery of what is at the heart of us all, our food.

La La’s is the realization of a lifelong dream to turn a passion for gardening into a business. Our joy gained from growing fruits and vegetables, coupled with our interest in unique and complexly flavored varieties from the past has resulted in a specialty produce business. We intend to make available rare and hard to find heirloom varieties that are superior in flavor to commercially grown produce.

The organic and specialty produce industry is growing steadily as consumers demand wholesomeness and complexity of flavor. Over time, La La’s will expand into wider varieties and offerings to meet the consumer’s unmet desire for produce not available in supermarkets. The common supermarket varieties appeal to commercial growers because they need fruit that ripens all at once, doesn’t bruise easily, grows high yields, is unblemished, and ships and stores for extended periods. Heirloom and traditional varieties are a valuable alternative to the homogenous and bland supermarket produce. People are searching for delicious fruits and vegetables with homegrown flavor; La La’s is a return to great taste.